The four ways to find them
Every method starts in the same place: a business listing with no website on it. They differ in cost, speed and how much checking they leave to you.
| Way | Cost | Best when | Watch out for |
|---|---|---|---|
| By hand on Google Maps | Free | You want a few good leads in one town | It is slow, and the search list hides some website buttons |
| Free registers and directories | Free | You want brand-new businesses (company registers) or one trade (Yell, Yelp, Checkatrade) | Registers rarely list websites, so every name still needs checking |
| Scraper tools | Pay per record: $1 to $25 per 1,000 on the pages we read | You need thousands of rows and can clean data yourself | Most read the empty website field from Google Maps and leave the checking to you |
| Lead scanners | Free plans up to $90 a month; NoSite Leads from £1.49 a scan | You want one area's list now, with phone numbers | An empty website field still needs checking |
Every tool we could verify, with its data source, price and export, is in the tools compared.
The free way: Google Maps, step by step
This takes longer than any tool, and it is the most careful way to do it. Work through one search at a time.
- Pick one trade and one town.“Barber Hull” or “electrician Preston” gives a list you can work through in one sitting. Pick a trade you can build a good site for, because you will need examples to show.
- Search it on Google Maps on a computer.The results list is easier to work through than the phone app. Scroll the list to load more. When it stops, search the next town along or a related trade.
- Open every listing.The search list leaves out website buttons that the full listing shows. Of the 1,137 UK trade businesses we checked that looked website-free in the list, 270 had a website button on their full listing.
- Note the ones with no website button.Copy the name, phone number and the listing's link into a spreadsheet, with the date you checked.
- Search the name, then the phone number.Put the business name and town into Google, then the phone number in quotes. Skip Yell, Facebook, Checkatrade and other directories: you are looking for a site of its own. This step found 94 more websites in our checks.
- Try the name as a web address.Type it with .co.uk or .com (or .ca, .com.au where they trade). A “domain for sale” or “coming soon” page usually means they bought a domain and never built the site. That is still a lead.
A business with only a Facebook page, an Instagram link, a Linktree or a booking page (Booksy, Fresha) has no website of its own, but it may be happy with what it has. Look at what its customers can't do there, such as see prices, check the area covered or ask for a quote, and make that your reason to get in touch.
Do a whole area at once
Opening listings one by one works for a town. For a city, or several trades at once, a lead scanner does the searching and gives you the list.
NoSite Leads is ours. You put in a UK postcode, a US ZIP code or a Canadian postal code, a radius of 1 to 25 miles and up to 36 trades. It checks up to 500 businesses and marks every one with no website listed, with its phone number, address and a map link, then exports the list as a CSV. It reads open business-listing data from the Overture Maps Foundation, refreshed monthly, and does not scrape Google Maps. A one-off scan of up to 50 businesses costs £1.49 (US$1.99, CA$2.49), and credit packs and monthly plans cost less per scan. You see the exact price before you pay.
Start a scan · See a sample list · Prices
Whatever tool you use, run steps 5 and 6 on each lead before you get in touch. A missing website field is where every tool starts, and it is wrong more often than you would expect.
Be sure before you pitch
Telling an owner they have no website when they do ends the conversation. In our checks, 376 of 1,137 businesses that showed no website in the search list had one somewhere. These checks catch them:
- The full listing shows website buttons the search list leaves out.
- A search for the name and town finds sites under a slightly different name.
- A search for the phone number finds the rest.
- The name as a web address shows a parked or unfinished domain.
- A second look on the day you contact them catches the ones that have built a site since.
Lists go stale quickly. Of 1,026 businesses we found with no working website, 63 showed a website link a few days to two weeks later. How to check if a business has a website has every check and what counts as a website.
Which businesses most often have no website
In UK open map data, 21.5% of 706,013 local business listings show no website. The share swings widely by trade. Owner-run, walk-in businesses lead the list:
Share of UK listings with no website, trades with 1,000 or more listings. Source: NoSite Leads count of Overture Maps release 2026-09-23.1, built 18 October 2026. Every trade and 30 cities.
At the other end, solicitors and lawyers 4.5%, insurance agencies 3.7%, photographers 3.4%. These are UK figures. We haven't counted the US or Canada, so treat them as a guide to where to look first.
Contacting them
Lead with something specific to their business. A page built from their own photos and reviews says more than any message about websites in general. Then check what the rules allow where they are:
| Where | Calls | More | |
|---|---|---|---|
| UK | Companies and LLPs can be emailed without consent if you say who you are and offer an opt-out. Sole traders and most partnerships need consent first. | Screen numbers against the TPS and CTPS before you call. | UK rules |
| US | CAN-SPAM covers business email too: an honest subject line, your postal address, and opt-outs honoured within 10 business days. | Most business-to-business calls are exempt from the FTC's Telemarketing Sales Rule. Autodialled and recorded calls and texts fall under the TCPA. | US rules |
| Canada | CASL asks for consent first. Consent can be implied when a business publishes its email address and your message relates to its business. | Telemarketing is governed by the CRTC's Unsolicited Telecommunications Rules. | Canada rules |
Questions
Can you filter Google Maps to businesses without a website?
No. Google Maps has no filter for it. You open each listing and look for the website button, or you use a tool that reads business-listing data and filters it for you.
How many businesses don't have a website?
In open map data for the UK, 21.5% of 706,013 local business listings show no website (Overture Maps, September 2026 release, counted by NoSite Leads). It swings by trade, from over half of barbers to under 5% of solicitors.
Is there a free way to find businesses without websites?
Yes. Google Maps by hand, with the six steps above, costs nothing but time: you open every listing and search every name. Paid tools save the time. A NoSite Leads scan of up to 50 businesses costs £1.49.
Does a Facebook page count as a website?
Not a website of its own. Plenty of small businesses run on a Facebook or Instagram page, a Linktree or a booking page. They are still leads. Pitch what those pages can't do for their customers, such as showing prices, the area covered or a way to ask for a quote.
Which tool should I use?
For a few careful leads, Google Maps by hand. For one area today, with phone numbers, a lead scanner such as NoSite Leads. For thousands of rows in your own system, a scraper such as Outscraper or an Apify actor. Every tool we could verify is compared here, with prices from their own pages.
Who made this guide?
NoSite Leads, a UK lead scanner for web designers. We make one of the tools this site compares, and we say so wherever it appears. About this site.