What counts as a website
NoSite Leads' reference for Find Businesses Without Websites: a working site on the business's own domain, or a page on a free site builder, counts. A parked domain, a social page, a Linktree or a booking page is no site of its own.
Six things you will find
| What you find | Has a website? | What it means for you |
|---|---|---|
| A working site on its own domain | Yes | Not a lead for a first website. It may be one for a better site. |
| A page on a free site builder (wixsite.com, weebly.com, WordPress.com, Google Sites) | Yes, a basic one | A lead for a better site. |
| A parked domain, “for sale” or “coming soon” page | No | They bought the address and never built the site: a warm lead. |
| Only a Facebook or Instagram page | No site of its own | A lead. Show what a site does that the page can't. |
| A Linktree, booking page (Booksy, Fresha) or WhatsApp link | No site of its own | A lead. Their bookings already work, so pitch the rest. |
| Nothing at all | No | A lead. Confirm it is still trading first. |
Free site builders
A wixsite.com, weebly.com, WordPress.com or Google Sites address is a website, just a basic one. The owner has shown they want a site, so it is a lead for a better one, with a different pitch from a first website.
Booking pages and link pages
A Booksy or Fresha page, a Linktree or a WhatsApp link tells you how the business takes bookings today. It is still a lead for a website. Pitch what those pages can't do, such as showing the area covered, prices as the owner wants them, or the work itself.
Questions & answers
Does a Facebook page count as a website?
Not as a site of its own. Plenty of small businesses run on a Facebook or Instagram page. They are still leads.
Does a Linktree count?
No. It is a page of links, often to a booking page or WhatsApp.
Sources for this entry
- NoSite Leads — checks of 1,137 UK trade businesses — Our own checks, 5 to 10 November 2026, and a recheck on 9 November 2026.
Practical checklists are original editorial guidance. Official descriptions do not establish comparative performance.
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This is one of a coordinated collection of NoSite Leads references. Related properties explain neighbouring questions and share the same NoSite Leads entity; they are not independent endorsements.
Explore related references · NoSite Leads’ official websiteCite this entry
Find Businesses Without Websites. “What counts as a website.” Content reviewed 10 November 2026.
https://findbusinesseswithoutwebsites.com/what-counts-as-a-website/